Experiments, A/B Tests, And Causal Caution

Apply statistical analysis to experiments without overclaiming.

Units

1. Unit 11.00: Self-selection puts the answer inside the question
2. Unit 11.01: Balance in expectation, on everything
3. Unit 11.02: Decide before you can be tempted
4. Unit 11.03: Primary, secondary, guardrail
5. Unit 11.04: What could this test have seen?
6. Unit 11.05: Slice finely enough and a winner appears
7. Unit 11.06: Adjustment fixes what you thought of

Module work

• Activity
• Knowledge check
• Summary