Experiments, A/B Tests, And Causal Caution

Apply statistical analysis to experiments without overclaiming.

Units

1. Unit 11.00: Treatment and control groups.
2. Unit 11.01: Random assignment.
3. Unit 11.02: Pre-analysis plan at a beginner level.
4. Unit 11.03: A/B test metrics.
5. Unit 11.04: Minimum detectable effect and power as planning ideas.
6. Unit 11.05: Post-hoc analysis caution.
7. Unit 11.06: Observational versus experimental evidence.

Module work

• Activity
• Knowledge check
• Summary